Interpreting Audiences - The Ethnography of Media Consumption

In this comprehensive guide to important developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.

Inhaltsverzeichnis

Approaching Audiences
Ideology, Subjectivity and Decoding
Taste, Context and Ethnographic Practice
Media, Technology and Domestic Life
On Cultural Consumption

Über den Autor / die Autorin

Shaun Moores is Lecturer in Media and Cultural Studies at Queen Margaret College, Edinburgh. He has published several articles and papers on audiences, and was one of the contributors to Culture and Power: A Media, Culture & Society Reader.

Zusammenfassung

In this comprehensive guide to important developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.

Produktdetails

• Autoren: Shaun Moores, Moores Shaun
• Verlag: Sage Publications Ltd
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 26.10.1993
• EAN: 9780803984479
• ISBN: 978-0-8039-8447-9
• Seiten: 208
• Serie: Media Culture & Society Series
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Medien, Kommunikation > Allgemeines, Lexika; Media Studies, Cultural Studies, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, SOCIAL SCIENCE / Anthropology / Cultural & Social, Media, Information & Communication Industries, Communication & Media Studies;Mass Communication