Lydia Pinkham - The Face That Launched a Thousand Ads

Informationen zum Autor Sammy R. Danna is professor emeritus of communication at Loyola University Chicago and the author of more than 90 articles, book chapters, and monographs. He is also researching and writing on the soda fountain's role in America history. Klappentext In Lydia Pinkham: The Face That Launched a Thousand Ads, historian Sammy R. Danna offers the latest book-length biography that explores all sides of the Lydia Pinkham phenomena. Danna illustrates how remarkable an American historical figure she was, who with associates masterfully used and reinvented the marketing tools of her day, while battling the misogyny of the medical establishment. But Danna also asks whether she was just a grandmotherly version of the pitchmen who roamed from town to town with their snake oil elixirs. Students and scholars in the fields of women's studies, American culture, and the histories of medicine, advertising, and business will see Lydia Pinkham in a new light. Inhaltsverzeichnis Foreword Acknowledgments Introduction Chapter 1: A Family Rises in Times of Fortune and Despair 1 Chapter 2: Lydia Stands Up, Stands Out Chapter 3: Of Bloodletting and Poisons Chapter 4: Of Patent Medicines, Abuses and All Chapter 5: The Compound Takes Root Chapter 6: Portrait of a Woman Who Led the Way Chapter 7: In Death, Lydia Still Lights the Way Chapter 8: The 1890s, Years of Triumph and Turmoil Chapter 9: The Gospel, According to Lydia Chapter 10: Attack of the Muckrakers, an Industry Under Siege Chapter 11: Times Change, but the Compound Lives On Chapter 12: Call Her Good, Call Her Bad, Call Her a Success Index Bibliography About the Author

Produktdetails

• Autoren: Sammy R Danna, Sammy R. Danna
• Verlag: Rowman and Littlefield
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 26.03.2015
• EAN: 9780810889088
• ISBN: 978-0-8108-8908-8
• Seiten: 146
• Themen: Belletristik > Erzählende Literatur > Briefe, Tagebücher; Sachbuch > Politik, Gesellschaft, Wirtschaft > Biographien, Autobiographien; Sozialwissenschaften, Recht,Wirtschaft > Soziologie > Allgemeines, Lexika; USA, Modern history to 20th century: c 1700 to c 1900, Biography: business & industry, BIOGRAPHY & AUTOBIOGRAPHY / Business, BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, HISTORY / United States / 19th Century, c 1800 to c 1900, 19th century, c 1800 to c 1899, 18th century, c 1700 to c 1799, United States of America, USA, History of the Americas, Biography: business and industry, Entrepreneurship / Start-ups