Mercedes Benz Cars Germany - Market Analysis - Using the Approach of SWOT and PEST Analysis

Seminar paper from the year 2013 in the subject Economics - Other, printed single-sided, grade: 2,0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its` political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars` market related situation is assessed.

Produktdetails

• Autoren: Thilo Ketschau
• Verlag: Grin Verlag
• Sprache: Englisch, Deutsch
• Produktform: Taschenbuch
• Erschienen: 18.03.2013
• EAN: 9783656391616
• ISBN: 978-3-656-39161-6
• Seiten: 40
• Abmessung: 148 mm x 5 mm x 5 mm
• Gewicht: 74 g
• Serien: Akademische Schriftenreihe; Akademische Schriftenreihe Bd. V210854; Akademische Schriftenreihe; Akademische Schriftenreihe Bd. V210854
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Volkswirtschaft