Mehr lesen
Zusatztext 'This book provides a comprehensive and fresh perspective on business discourse research. It offers an engaging read about various theoretical and methodological approaches to language use at work and situates the field in its historical context. I particularly enjoyed reading the pioneering scholars' personal profiles who have had important roles in creating this international disciplinary community. I find this book an important and timely contribution to the growing field of business discourse.' - Rebecca Piekkari! Aalto University! Finland 'This book is the most comprehensive treatment on the subject of business discourse in recent years! and it is an indispensable guide that all serious scholars in the field use. What makes this work outstanding is the way in which it complements broad discussion of concepts with specific examples of research that applied the concepts in novel ways. The authors balance concerns of academic research! business applications! and teaching approaches! making the book valuable in multifaceted ways.' - Daphne Jameson! Cornell University! USA 'The book...is an excellent resource for students attempting to better understand the applicability of discourse analysis as well as for professionals hoping to better improve their consideration of communication in the business field.' - The Linguist List Informationen zum Autor Francesca Bargiela-Chiappini is Honorary Associate Professor in the Centre of Applied Linguistics, University of Warwick, UK. She has researched business discourse, intercultural communication and intercultural pragmatics for over twenty years. Recent publications include edited volumes on Face in Interaction (2009 with Michael Haugh), and on Politeness across Cultures (2010, with Daniel Z. Kádár), and a special forum on sensory pragmatics (Journal of Pragmatics, 2013). Klappentext This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice. Zusammenfassung This second edition reviews the field of business discourse! centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues! emerging from business discourse research and teaching practice. Inhaltsverzeichnis PART I: THE FIELD OF BUSINESS DISCOURSE 1. What is Business Discourse? 2. Challenges in the Future PART II: APPLYING BUSINESS DISCOURSE RESEARCH 3. Research-based Business Discourse Teaching 4. Research-based Consultancy Work 5. Research-based Teaching Materials PART III: RESEARCHING BUSINESS DISCOURSE 6. Themes and Research Strategies 7. Research Methodologies, Frameworks and Project Ideas 8. Research Cases PART IV: RESOURCES 9. A Guide to Resources for Business Discourse Research References Index...
Inhaltsverzeichnis
PART I: THE FIELD OF BUSINESS DISCOURSE 1. What is Business Discourse? 2. Challenges in the Future PART II: APPLYING BUSINESS DISCOURSE RESEARCH 3. Research-based Business Discourse Teaching 4. Research-based Consultancy Work 5. Research-based Teaching Materials PART III: RESEARCHING BUSINESS DISCOURSE 6. Themes and Research Strategies 7. Research Methodologies, Frameworks and Project Ideas 8. Research Cases PART IV: RESOURCES 9. A Guide to Resources for Business Discourse Research References Index
Bericht
'This book provides a comprehensive and fresh perspective on business discourse research. It offers an engaging read about various theoretical and methodological approaches to language use at work and situates the field in its historical context. I particularly enjoyed reading the pioneering scholars' personal profiles who have had important roles in creating this international disciplinary community. I find this book an important and timely contribution to the growing field of business discourse.' - Rebecca Piekkari, Aalto University, Finland
'This book is the most comprehensive treatment on the subject of business discourse in recent years, and it is an indispensable guide that all serious scholars in the field use. What makes this work outstanding is the way in which it complements broad discussion of concepts with specific examples of research that applied the concepts in novel ways. The authors balance concerns of academic research, business applications, and teaching approaches, making the book valuable in multifaceted ways.' - Daphne Jameson, Cornell University, USA
'The book...is an excellent resource for students attempting to better understand the applicability of discourse analysis as well as for professionals hoping to better improve their consideration of communication in the business field.' - The Linguist List
