Holiday attachment - The construct, measure, and its relation with customer loyalty

Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism - Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows:a)Conceptualization, development, and validation of a scale to measure holiday attachment.b)Examination of holiday attachment as an antecedent of tourist loyalty.c)Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty.KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.

Produktdetails

• Autoren: Babu George
• Verlag: Grin Verlag
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 16.02.2012
• EAN: 9783656127062
• ISBN: 978-3-656-12706-2
• Seiten: 96
• Abmessung: 148 mm x 210 mm x 6 mm
• Gewicht: 152 g
• Serien: Akademische Schriftenreihe; Akademische Schriftenreihe, Bd. V188683; Akademische Schriftenreihe; Akademische Schriftenreihe Bd. V188683
• Thema: Reise > Kartenzubehör, Sonstiges