Mehr lesen
Informationen zum Autor Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business Klappentext Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. Zusammenfassung Whether you are an aspiring merchant or an industry veteran! this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. Inhaltsverzeichnis Contents Section 1: An Introduction to ESE Retailing Chapter 1 - The ESE Retailing Framework Chapter 2 - Segmentation and Differentiation Section 2: The Shopping Environment Chapter 3 - Locations and Formats Chapter 4 - Inside the Store Chapter 5 - Interactive Electronic Retailing Section 3: Product Selection Chapter 6 - Buying and Merchandise Management Chapter 7 - Category Management Section 4: Customer Engagement Chapter 8 - Managing Customer Relationships Chapter 9 - Customer Valuation Chapter 10 - Customer Loyalty Section 5: Putting it all Together Chapter 11 - Retail Pricing Chapter 12 - The Evolution of Retail Competition
Über den Autor / die Autorin
Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business
