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Informationen zum Autor Roger Miller's academic career has focused on understanding innovation. He is a the Distinguished Research Scholar at the Said Business School in the University of Oxford and a University Partner at Secor, a strategy consulting firm. Klappentext Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Côté demonstrate, the vast majority of innovations result from improvements in product features or business processes. Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation. Zusammenfassung Based on a global survey of innovative firms and on 50 in-depth case studies! Innovation Reinvented identifies six patterns or 'games' of innovation! each commanding best-of-class strategies and best practices. Inhaltsverzeichnis Table of Contents Preface PART I- INTRODUCING THE GAMES Chapter 1 The Diversity of Innovation Chapter 2 Peering into the black box Chapter 3 Searching for Patterns Chapter 4 The Games of Innovation Chapter 5 Emerging and Mature Markets Chapter 6 Product Architecture PART II: THE SIX GAMES OF INNOVATION Chapter 7 Eureka! Chapter 8 The special case of the pharmaceutical sector Chapter 9 Battles of Architecture Chapter 10 Breakthrough Games: High technology craft Chapter 11 New and Improved Chapter 12 Mass Customization Chapter 13 Pushing The Envelope Chapter 14 Transitions PART III: LOOKING AHEAD Chapter 15 Winning strategies Chapter 16 Public Policies Chapter 17 Rethinking innovation END NOTES ...
