Political Public Relations - Principles and Applications

Zusatztext "A welcome addition to the shelf... As a thought-provoking starting point for further investigation! Political Public Relations is an essential read." - Communication Director Informationen zum Autor Jesper Strömbäck is Lubbe Nordström Professor and Chair in Journalism and Professor in Media and Communication at Mid Sweden University! Sundsvall! Sweden. He has published a number of scholarly articles on political communication and political news journalism! in addition to more thanten books in Swedish on the same subjects. Spiro Kiousis! Ph.D.! APR is Associate Professor and Chair of the Department of Public Relations in the College of Journalism and Communications at the University of Florida. His current research interests include political communication! political public relations! and new media.Dr Kiousishas published his work in leading journals! including Communication Research! Journal of Communication! and the Harvard International Journal of Press/Politics. Zusammenfassung Political Public Relationsmaps and defines this emerging field! bringing together scholars from various disciplines-political communication! public relations and political science-to explore the area in detail. The volume connects differing schools of thought! bringing together theoretical and empirical investigations! and defines a field that is becoming increasingly important and prominent. It offers an international orientation! as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication! this workfills a significant gap in the existing literature! and is certain to influence future theory and research. Inhaltsverzeichnis Chapter 1. Political Public Relations: Defining and Mapping an Emergent FieldJesper Strömbäck & Spiro Kiousis Chapter 2. Political Public Relations: Remembering its Roots and ClassicsDiana Knott MartinelliChapter 3. Political Public Relations! News Management and Agenda IndexingPaul S. Lieber & Guy GolanChapter 4. Political Public Relations and Agenda BuildingJohn C. TedescoChapter 5. Presidential Public RelationsMatthew Eshbaugh-SohaChapter 6. Political Public Relations and Election CampaigningPaul BainesChapter 7. Corporate Issues Management and Political Public RelationsRobert L. Heath & Damion WaymerChapter 8. Political Public Relations and Political MarketingDarren Lilleker & Nigel JacksonChapter 9. Political Public Relations and Strategic FramingKirk HallahanChapter 10. Political Public Relations and Crisis ManagementTimothy CoombsChapter 11. Political Public Relations and Relationship BuildingJohn A. LedinghamChapter 12. Political Public Relations and Government Information ManagementKaren SandersChapter 13. Global Political Public Relations! Public Diplomacy and Corporate Foreign PolicyJuan-Carlos MolledaChapter 14. Digital Political Public RelationsKaye SweetserChapter 15. Political Public Relations Research in the FutureSpiro Kiousis & Jesper Strömbäck ...

Produktdetails

• Autoren: Jesper Kiousis Stromback, Professor Jesper Kiousis Stromback, STROMBACK JESPER KIOUSIS SPIRO
• Mitarbeit: Spiro Kiousis (Herausgeber), Jesper Stromback (Herausgeber), Professor Jesper Stromback (Herausgeber)
• Verlag: Taylor & Francis Ltd.
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 28.03.2011
• EAN: 9780415873802
• ISBN: 978-0-415-87380-2
• Seiten: 342
• Serien: Routledge Communication Series; Routledge Communication Series
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Medien, Kommunikation > Kommunikationswissenschaft