Cruise Management - Information and Decision Support Systems

Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators' back-offices and for cruisers' consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.

Inhaltsverzeichnis

Cruise Passenger Behaviour & Choices
IT-enabled Employee Scheduling, Cruise Excursions and Complaint Management
Mobile Infotainment on Cruise Ships
Cruise Revenue Management Systems & Onboard Spending

Über den Autor / die Autorin

Dr. Alexis Papathanassis promovierte bei Prof. Dr. Klaus-Peter Wiedmann am Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Marketing II der Universität Hannover.

Produktdetails

• Mitarbeit: Michael Breitner (Herausgeber), Michael H. Breitner (Herausgeber), Michae H Breitner (Herausgeber), Michael H Breitner (Herausgeber), Alexis Papathanassis (Herausgeber), Cornelia Schoen (Herausgeber)
• Verlag: Gabler
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 01.11.2011
• EAN: 9783834932723
• ISBN: 978-3-8349-3272-3
• Seiten: 249
• Gewicht: 342 g
• Illustration: XI, 249 p. 51 illus., 1 illus. in color.
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Werbung, Marketing