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Informationen zum Autor Darren Rowse is the guy behind ProBlogger.net, a leading online information source for professional bloggers. He writes for various blogs and edits the popular Digital Photography School site (digital-photography-school.com). Chris Garrett is a writer, online business consultant, teacher, coach, new media industry commentator, and of course, professional blogger. He shares blogging advice at chrisg.com and contributes to numerous blogs. Klappentext An update of one of the bestselling blogging books, written by two of the world's most successful bloggersThere's a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world's most successful bloggers, it's one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger's bible is better than ever.* Helps novices choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue* Gives aspiring bloggers proven techniques and the tools they need to succeed in building a business from their blogs* Reveals 20 key ingredients for a successful blog post* Offers solid, step-by-step instruction on how bloggers actually make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, how to optimize your advertising, and much more* Includes techniques for attracting and growing an audience and how to mine new business opportunities beyond your blogWritten by two fulltime professional bloggers, this exciting, updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money. Zusammenfassung An update of one of the bestselling blogging books, written by two of the world's most successful bloggers There's a reason why the first two editions of this book have sold thousands of copies worldwide. Inhaltsverzeichnis Introduction xxi 1 Blogging for Money 1 What Is a Blog? 1 What Makes Blogs Different? 2 The Added Benefits of Blogging 3 Making Money with Blogs 4 An Introduction to Professional Blogging 4 How Much Could You Earn? 5 Pro Blogging Is Not a Get-Rich-Quick Tactic 5 Direct and Indirect Earning Methods 6 Passive and Active Income 9 Is Pro Blogging Right for You? 10 Which Monetization Method Is Right for You? 10 How to Make Blog Advertising Work for You 12 Blog Strategies 13 Multiple Blogs 13 Freelance Blogging 13 Building and Flipping 14 Measuring a Blog's Success 14 Traffic 15 Subscribers 17 Comments, Feedback, and Interaction 18 Links 20 Search-Engine Results 21 Summary 22 2 Niche Blogging 23 10 Reasons Why Niche Blogs Are Successful 24 How to Choose a Profitable Niche Topic for Your Blog 26 Are You Interested in the Topic? 27 Do You Have Experience or Expertise in the Topic? 27 Is the Topic Popular? 28 Is the Niche Growing or Shrinking? 29 What's the Competition? 30 What's the Competition Neglecting? 31 Will You Have Enough Content? 32 Is the Niche Able to Be Monetized? 34 How Wide Should a Niche Be? 35 Should You Try Niche Demographic or Niche Topic? 36 Gala Darling 36 TCGeeks 37 Sports Networker 38 Choosing a Niche 39 Tools for Helping You to Choose a Niche for Your Blog 40 Summary 42 3 Setting Up Your Blog 43 Choosing the Right Blog for You 43 Blog Platform Choices 44 Hosted versus ...