mir, Management International Review, Special Issue - 2005/1: The Limits to Globalization and the Regional Strategies of Multinational Enterprises, m. CD-ROM

The papers in this Special Issue show that a new theory of international management built to explain regional-level strategy and structure is required. Internationalization is a well-understood concept at the macro-level: it refers to the increasing economic interdependence among nations. Unfortunately, in the past two decades, many authors from academia and the public policy sphere have made a conceptual quantum leap, equating internationalization with globalization, i.e., the idea that the world is a fully integrated market place. The problem with such a perspective on globalizationis that it assumes away the necessity of selectivity in internationalization. Such selectivity is to some extent introduced at the macro-level, but even more importantly, selectivity in internationalization is mainly a firm-driven phenomenon.

Inhaltsverzeichnis

A Transaction Cost Economics ApproachRegional and Global Strategies of Japanese FirmsRegional versus Global Strategy in the US Service IndustriesRegional Management Centers in the Asia-PacificThe Globalization Myth: The Case of ChinaGlobalization Rediscovered: The Case of Uniqueness and 'Creative Industries'Are the Largest Financial Institutions Really 'Global'?Environmental Reporting by Multinationals from the Triad

Über den Autor / die Autorin

Univ.-Prof. Dr.Profs.h.c. Dr.h.c. Klaus Macharzina ist Inhaber des Lehrstuhls für Unternehmensführung, Organisation und Personalwesen sowie Leiter der Forschungsstelle für Export- und Technologiemanagement (EXTEC) der Universität Hohenheim in Stuttgart. Er ist außerdem Herausgeber der Zeitschrift "mir - Management International Review".

Produktdetails

• Autoren: Alan M. Rugman
• Mitarbeit: Ala M Rugman (Herausgeber), Alan M Rugman (Herausgeber), Alan M. Rugman (Herausgeber), VERBEKE (Herausgeber), Verbeke (Herausgeber), Alain Verbeke (Herausgeber)
• Verlag: Gabler
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 01.01.2005
• EAN: 9783409142403
• ISBN: 978-3-409-14240-3
• Seiten: 170
• Gewicht: 288 g
• Illustration: III, 170 p.
• Reihen: mir, Management International Review, Special Issue; mir, Management International Review, Special Issue
• Serie: mir Special Issue
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Management; Globalisierung, Regionalpolitik