Mehr lesen
Überblick zur strategischen Finanzpolitik auf 100 Seiten: A healthy financial basis is the foremost responsibility of financial management. Efficiently-managed accounting is the foundation for a strategic financial planning that diminishes the single minded pursuit of figures by using the full creative potential within a company. Shareholder value is clearly important, but must not be allowed to overshadow ethical and environmental concerns. A corporate culture run on these guidelines will be able to compete successfully in the global markets of tomorrow. Zielgruppe: Verwaltungs- und Aufsichtsräte, Finanzfachleute in internationalen Unternehmen.
Über den Autor / die Autorin
Prof. Rudolf Volkart lehrt Betriebswirtschaftslehre an der Universität Zürich und ist geschäftsführender Direktor des Instituts für schweizerisches Bankwesen. Bekannt weiterhin durch seine Tätigkeit im Finanz-, Bank- und Steuermanagement sowie für sein Wirken in der außer- und innerbetrieblichen Aus- und Weiterbildung.
Zusammenfassung
A healthy financial basis is the foremost responsibility of financial management. This requires sound financial competence at all levels of management. This book provides valuable guidance in fulfilling this duty. Efficiently-managed accounting is the basis for using the full creative potential and for the implementation of strategic financial planning within a company, and avoids the single minded pursuit of figures. Shareholder value is obviously important, but must not be allowed to overshadow ethical and environmental concerns. A corporate culture run on these guidelines will be able to compete successfully in the global markets of tomorrow.
