Differentiate or Die

Product differences are rapidly and easily copied, or are perceived to be minimal, and differentiating a company's products and services from the competition has become key to corporate survival. This title is designed as a guide for businesses on developing powerful differentiation strategies.

Produktdetails

• Autoren: Rivkin, Steve Rivkin, Trou, Jack Trout
• Verlag: Wiley, John and Sons Ltd
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 05.10.2001
• EAN: 9780471028925
• ISBN: 978-0-471-02892-5
• Abmessung: 155 mm x 230 mm x 20 mm
• Themen: Schule und Lernen > Unterrichtsvorbereitung > Berufliche Bildung; Marketing, Produktmanagement