Consumer Evolution - Nine Effective Strategies for Driving Business Growth

Examines the effect that the internet has had on our lives (as customers, employees, businesses and markets) at a psychological level and explains how companies that are able to understand these changes are able to leverage that knowledge to develop effective, successful business strategies.

Produktdetails

• Autoren: Judith Carr, Judy Carr, Charle Grantham, Charles Grantham, Charles Carr Grantham
• Verlag: Wiley, John and Sons Ltd
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 18.10.2002
• EAN: 9780471216766
• ISBN: 978-0-471-21676-6
• Seiten: 256
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Management; Internetmarketing, Konsum, Konsumgesellschaft