Cigarettes - Anatomy of an Industry From Seed to Smoke

Informationen zum Autor Tara Parker-Pope has been a reporter for the Wall Street Journal since 1993. Previously, she worked as a government reporter for the Houston Chronicle and as a local reporter for the Austin American-Statesman . Klappentext Cigarettes are the most conspicuous consumer product on the planet and arguably the biggest business success story of the 20th century. Here, in one accessible book, is the seed-to-smoke story of this 48 billion dollar industry. Parker-Pope shoes how tobacco leaves are picked, processed and packaged; explains why tobacco is the Holy Grail of cash crops; examines Philip Morris, R.J. Reynolds, BAT and the other tobacco giants; reveals the vital roles that governments, the military and the entertainment industry have played in cigarettes' success; and puts the continuing arguments over public health in historic context.

Dettagli sul prodotto

• Autori: Tara Parker-Pope, Parker-Pope Tara
• Editore: New press usa
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 21.11.2002
• EAN: 9781565847439
• ISBN: 978-1-56584-743-9
• Pagine: 208
• Serie: Bazaar Book; Bazaar Book
• Categorie: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche; BUSINESS & ECONOMICS / Industries / Manufacturing, Tobacco industry, Manufacturing industries