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Informationen zum Autor Andy Robinson has been raising money for social change since 1980. As a trainer and consultant, Robinson has assisted nonprofits in forty states and in Canada, leading workshops on fundraising, grantwriting, board development, strategic planning, marketing, and earned income strategies. He is a former columnist for the NonProfit Times, a regular contributor to the Grassroots Fundraising Journal, and the author of Grassroots Grants: An Activist's Guide to Proposal Writing (Jossey-Bass). Klappentext "Andy Robinson shows, once and for all, how commerce can be used to create social change. If you want to generate more income for your organization, strengthen your programs, and revitalize your mission, buy this book." --Peter Barnes, cofounder, Working Assets "This book is a must for any nonprofit thinking of starting an earned income venture. Robinson mixes practical advice with real-life examples to create a great how-to and how-not-to manual." --Mike Roque, executive director, Grassroots Institute for Fundraising Training "Andy Robinson's workshops on earned income get rave reviews from grassroots activists-a notoriously hard-to-please audience. If you can't get to one of his workshops, this book will open your eyes to new avenues for earned income." --Jan Masaoka, executive director, CompassPoint Nonprofit Services " Selling Social Change (Without Selling Out) is loaded with practical, serious, yet witty insights about ways to deepen a nonprofit's income. I highly recommend Robinson's book to any organization seeking doable advice on financial sustainability." --Richard Steckel, author, Filthy Rich: How to Turn Your Nonprofit Fantasies into Cold, Hard Cash "You get all the how-to's: how to plan, how to price (higher), how to sell (do retail last), and how to learn from your mistakes. Even better, you get an honest discussion of Why? and Why not? If your organization is looking for a dependable revenue stream to replace fickle foundation funding, get this book." --Joan Flanagan, author, Successful Fundraising Zusammenfassung Shows nonprofits how to initiate and sustain successful earned income ventures that not only provide greater financial security but also advance the organization's mission. This book walks readers through the process of organizing a team! selecting a venture! drafting a business plan and securing start-up funding. Inhaltsverzeichnis Preface. Acknowledgments. The Author. The Contributors. 1. SELLING YOUR CAUSE WITHOUT SELLING OUT. We?re all in sales. Commerce, not capitalism. CASE STUDY: Bad Jokes, Great Service: Our Community Bikes. 2. HOW EARNED INCOME CAN BENEFIT YOUR MISSION. Earned income: It?s a Movement. The value of funding Diversity. The pros and cons of earned Income. Balancing Mission and Money: Resource Center of the Americas. Beyond T-shirts and coffee Mugs. CASE STUDY: Flavors of the Desert: Native Seeds/SEARCH. 3. CREATING AN ENTERPRISING NONPROFIT. The enterprise Advocate. The venture committee, the board, and the Staff. Recruiting for Enterprise: Grassroots Leadership. Finding and using outside help. Knowing what your work costs. Worksheet 3.1. Are you ready for Enterprise? CASE STUDY: Capitalism with a Conscience: Global Exchange. 4. CHOOSING YOUR NEW VENTURE. The Brainstorming Process. Worksheet 4.1. Brainstorming your New Venture. Location, Location, Location: Burns Bog Conservation Society and Plateau Restoration. Selecting the right Venture. Worksheet 4.2. Evaluating your earned Income Ideas. Powerful Publications. Think retail Last. How to do Market Research. Worksheet 4.3. Market Research. How to think about Pricing. Conductin...
