Advertising - A Cultural Economy

Klappentext Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Zusammenfassung Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and! using historical evidence! demonstrates that a rethink of the analysis of advertising is long overdue. Inhaltsverzeichnis Introduction The Quaint Device of Advertising Colonising of the Real The Persuasive Subject of Advertising The Hybridisation of Culture and Economy The Uses of History Pervasive Institutions and Constituent Practices Persuasive Products Conclusion Devices and Desires

Dettagli sul prodotto

• Autori: Liz Mcfall
• Editore: Sage Publications Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 18.02.2004
• EAN: 9780761942559
• ISBN: 978-0-7619-4255-9
• Pagine: 224
• Serie: Culture, Representation and Identity Series; Culture, Representation and Id; Culture, Representation and Identity series; Culture, Representation and Id
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing