Studying Interpersonal Communication - The Research Experience

Judgements, inferences and generalizations about interpersonal communication are made by us all. However, our observations are just the first step in understanding this phenomenon. This volume examines the systematic empirical study of interpersonal communication.

Clark lays the groundwork for understanding systematic procedures, with an emphasis on experimental methodology. With this introduction to empirical study, readers can learn to become critical consumers of empirical research in interpersonal communication.

Sommario

The Nature of Communication Research
Evaluation of the Research Question
Internal Validity of a Design
External Validity of a Study
Operationalizing the Independent Variable
Treatment of Subjects
Evaluating a Dependent Measure
Types of Dependent Measures
Describing a Data Set
Central Tendency and Dispersion
Generalizing from Sample Means to a Population
Describing the Association Among Variables
Reporting the Study

Riassunto

A systematic study of interpersonal communication, which aims to emphasize experimental methodology and may be useful for conceptualizing empirical research. The text is aimed at developing tools for creative thinking and the design of a personal empirical research study.

Dettagli sul prodotto

• Autori: R.a. Clark, Ruth Anne Clark
• Editore: Sage Publications Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 11.04.1991
• EAN: 9780803933064
• ISBN: 978-0-8039-3306-4
• Pagine: 184
• Serie: Interpersonal Commtexts; Interpersonal Communication Texts; Interpersonal Communication Te
• Categorie: Scienze sociali, diritto, economia > Sociologia > Teorie sociologiche; SOCIAL SCIENCE / Research, LANGUAGE ARTS & DISCIPLINES / Communication Studies, SOCIAL SCIENCE / Statistics, Communication Studies, Social research & statistics, Social research and statistics, Interpersonal Communication