Media Advocacy and Public Health - Power for Prevention

Klappentext How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this unique book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse. Zusammenfassung How we think about health problems! and what we do about them! is largely determined by how they are reported on television! radio and in the newspapers. This book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse. Inhaltsverzeichnis Foreword - Michael Pertschuk Public Health and Media Advocacy The Advocacy Connection The Media Connection Thinking Media Advocacy Doing Media Advocacy Media Advocacy Case Studies Summing Up

Dettagli sul prodotto

• Autori: Lori Dorfman, Dorfman Lori, David H. Jernigan, Jernigan David H., Makani Themba, Makani Themba-Nixon, Themba-Nixon Makani, Lawrence Wallack, Lawrence Dorfman Wallack, Lawrence M. Wallack, Lawrence M. Dorfman Wallack, WALLACK LAWRENCE M DORFMAN LORI, Wallack Lawrence M.
• Editore: Sage Publications Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 01.10.1993
• EAN: 9780803942899
• ISBN: 978-0-8039-4289-9
• Pagine: 240
• Categorie: Saggistica > Enciclopedie, opere di consultazione > Enciclopedie, lessici; Scienze naturali, medicina, informatica, tecnica > Medicina > Tematiche generali; Scienze sociali, diritto, economia > Media, comunicazione > Scienze della comunicazione; Media Studies, MEDICAL / Public Health, SOCIAL SCIENCE / Media Studies, MEDICAL / Health Care Delivery, MEDICAL / Preventive Medicine, Public health & preventive medicine, Health systems & services, Public health and preventive medicine, Health systems and services, Health Communication