Ulteriori informazioni
Management expert Burgelman of Stanford University offer unique insights into the importance and power of successful strategy, using Intels lucrative 30-year example to help managers in any company, large or small. Illustrations.
Info autore
Robert A. Burgelman is the Edmund W. Littlefield Professor of Management at Stanford University and Director of the Stanford Executive Program. He is on the editorial board of the Strategic Management Journal, Organisational Science and California Management Review and lives in Portola Valley, California.
Riassunto
In three decades, Intel changed its core business in three major, trend-setting ways. A less nimble company would have been ruined attempting even one of these shifts, but Intel remains an industry leader. How? Through strategy, says Robert Burgelman, who argues here that a theoretical framework for business does work. He shows managers everywhere how to follow Intel's successful example to gain their own competitive edge. Burgelman has studed every step in Intel's progress since its inception, uniting strategic and organisational theories to discover exactly how winning strategies work and evolve. In STRATEGY IS DESTINY, he isolates the five forces that govern strategic evolution, the four stages of strategic challenges, and then shows how to manage them all. With revealing information about one of the most unique companies ever, this is essential reading for any manager who desires to overcome new business challenges,while maintaining flexibility and connection with today's market demands.
Testo aggiuntivo
Craig Barrett President and Chief Executive Officer, Intel Corporation An intriguing history of corporate strategy within Intel along with interpretation by one of the top experts in the world, Strategy Is Destiny is two books in one where the result is clearly 1 1 = 3. It will increase every reader's understanding of how corporate strategy really works.
