Rules for Revolutionaries

Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries. Create Like a God Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand. Command Like a King Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes). Work Like a Slave Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained. Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.

Dettagli sul prodotto

• Autori: Gary Kawasaki, Guy Kawasaki, Michele Moreno
• Editore: Harper Collins Usa
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 03.05.2000
• EAN: 9780887309953
• ISBN: 978-0-88730-995-3
• Pagine: 224
• Dimensioni: 135 mm x 205 mm x 15 mm
• Categorie: Guide e manuali > Diritto, professione, finanze > Formazione, professione, carriera; BUSINESS & ECONOMICS: Management, SELF-HELP: Motivational & Inspirational, SELF-HELP: Creativity, BUSINESS & ECONOMICS: Careers / General, BUSINESS & ECONOMICS: Skills, BUSINESS & ECONOMICS: Marketing / General, BUSINESS & ECONOMICS: Development / Business Development, MARKETING: PRINCIPLES OF MARKETING