Recipe Writer''s Handbook

Food Awards

Sommario

Foreword to the Revised and Expanded Edition. Foreword to the First Edition. Preface. Acknowledgments. How to Use This Book. The Philosophy of Recipe Writing. Recipe Writing Style. The Style Sheet. Recipe Testing. Cooking Terminology. Preferred Spelling of Commonly Used Food Words. Generic Terms for Brand Names and Trademarks. Metrics. Nutrition Analysis of Recipes. Copyright, Plagiarism, and the Ethics of Recipe Writing. Recipes for Radio, Television, and the Internet. Purchasing Information. Standard Pan Sizes. Resources. Sources. Index.

Info autore

Jane L. Baker, a home economist, food writer, editor, and recipe developer, has worked for the Cherry Marketing Institute (CMI), the Phoenix Gazette, Borden, Inc., and H. J. Heinz Co. Baker has a bachelor of science degree in commercial foods with a minor in journalism from Ohio University. Baker is a past president of the Association of Food Journalists and past chair of the Arizona and Michigan Home Economists in Business. Baker received the 1993 Michigan Business Home Economist of the Year Award. As a food editor, she received numerous honors, including Golden Carnation Awards for excellence in reporting nutrition news, Vesta Awards for outstanding food reporting, and the Arizona Dietetic Association Recognition Award. She is a member of the International Association of Culinary Professionals, the Public Relations Society of America, the International Foodservice Editorial Council, and the American School Food Service Association.
 

Dettagli sul prodotto

• Autori: Jane Baker, Jane L Baker, Jane L. Baker, Ostmann, Barbara G Ostmann, Barbara G. Ostmann, Barbara Gibbs Ostmann, Barbara Gibbs Baker Ostmann
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 24.04.2001
• EAN: 9780471405450
• ISBN: 978-0-471-40545-0
• Pagine: 336
• Categorie: Guide e manuali > Mangiare e bere > Libri di cucina generici, tecniche e ricette di base; Reference works, REFERENCE: Personal & Practical Guides, COOKING: Essays & Narratives, COOKING: Reference, LANGUAGE ARTS & DISCIPLINES: Writing / Composition, Cookery / food and drink / food writing