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Zusatztext Georgette Mosbacher CEO! Georgette Mosbacher Enterprises! author of The Feminine Force After 20 Years in the corporate and small business worlds! I thought I knew everything about succeeding in today's tough market. I was wrong. Drop everything and read this book. It will change your life. Informationen zum Autor John P. Kotter is Konosuke Matsuhita Professor of Leadership at the Harvard Business School and an internationally recognized authority on managerial behavior and leadership. He lives in Cambridge, Massachusetts, with his wife and children. Klappentext Based on a landmark twenty-year study of 115 members of the Harvard Business School's Class of 1974! this vital and important book describes how the globalization of markets and competition is altering career paths! wage levels! the structure and functioning of corporations! and the very nature of work itself. Zusammenfassung Based on a landmark twenty-year study of 115 members of the Harvard Business School's Class of 1974! this vital and important book describes how the globalization of markets and competition is altering career paths! wage levels! the structure and functioning of corporations! and the very nature of work itself. THE NEW RULES INCLUDE: New Rule #1: Conventional career paths through large corporations no longer lead to success as they once did; New Rule #4: The greatest opportunities have shifted away from professional management in manufacturing to consulting and other service industries; New Rule #7: Success requires high personal standards and a strong desire to win. Inhaltsverzeichnis Introduction PART I-NEW REALITIES Chapter 1. Is the American Dream Dead?Chapter 2. Unconventional Career PathsChapter 3. The Post '73 Economic Environment PART Il-NEW RESPONSES Chapter 4. Founding and Growing Small BusinessesChapter 5. Consulting to and Assisting Big BusinessChapter 6. Providing LeadershipChapter 7. Doing Deals PART III-UNDERPINNINGS Chapter 8. Competitive DriveChapter 9. Lifelong Learning PART IV-IMPLICATIONS Chapter 10. Success at WorkChapter 11. Education for the 21st CenturyAcknowledgmentsNotesIndexAbout the Author...
