My Life in Advertising and Scientific Advertising

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Info autore

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Riassunto

Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling.

Dettagli sul prodotto

• Autori: Claude Hopkins, Claude C. Hopkins, Hopkins Claude
• Editore: MCGRAW-HILL Professional
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 24.04.2009
• EAN: 9780844231013
• ISBN: 978-0-8442-3101-3
• Pagine: 336
• Dimensioni: 147 mm x 224 mm x 24 mm
• Peso: 522 g
• Serie: Marketing/Sales/Advertising & Promotion; Marketing/Sales/Advertising & Promotion
• Categorie: Saggistica > Politica, società, economia > Biografie, autobiografie; Scienze sociali, diritto, economia > Economia > Pubblicità, marketing