Fr. 50.50

Shakespeare, Einstein, and the Bottom Line - The Marketing of Higher Education

Inglese · Tascabile

Spedizione di solito entro 3 a 5 settimane

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Informationen zum Autor David L. Kirp is Professor of Public Policy at the University of California, Berkeley, and the author of many books, including Almost Home: America’s Love–Hate Relationship with Community . Jonathan VanAntwerpen is Program Director for Religion and Theology at the Henry Luce Foundation. He was founding editor of The Immanent Frame , a Social Science Research Council digital forum on religion, secularism, and the public sphere. Klappentext Wry and insightful! "Shakespeare! Einstein! and the Bottom Line" takes readers on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency! immediate practical usefulness! and marketplace triumph are the best measures of a university's success. Zusammenfassung Wry and insightful! Shakespeare! Einstein! and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency! immediate practical usefulness! and marketplace triumph are the best measures of a university's success. Inhaltsverzeichnis * Introduction: The New U * Part I: The Higher Education Bazaar *1. This Little Student Went to Market *2. Nietzsche's Niche: The University of Chicago *3. Benjamin Rush's "Brat": Dickinson College *4. Star Wars: New York University * Part II: Management 101 *5. The Dead Hand of Precedent: New York Law School *6. Kafka Was an Optimist: The University of Southern California and the University of Michigan *7. Mr. Jefferson's "Private" College: Darden Graduate School of Business Administration! University of Virginia * Part III: Virtual Worlds *8. Rebel Alliance: The Classics Departments of Sixteen Southern Liberal Arts Colleges *9. The Market in Ideas: Columbia University and the Massachusetts Institute of Technology *10. The British Are Coming--and Going: Open University * Part IV: The Smart Money *11. A Good Deal of Collaboration: The University of California! Berkeley *12. The Information Technology Gold Rush: IT Certification Courses in Silicon Valley *13. They're All Business: DeVry University * Conclusion: The Corporation of Learning * Notes * Acknowledgments * Index ...

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