Fr. 31.50

The naked consumer

Inglese · Tascabile

Spedizione di solito entro 6 a 7 settimane

Descrizione

Ulteriori informazioni

Informationen zum Autor Erik Larson  is the author of five national bestsellers, including The Devil in the White City and In the Garden of Beasts , which have collectively sold more than 6.5 million copies. His books have been published in seventeen countries. Klappentext After receiving a sudden surge of junk mail directed at new parents-even though his wife at the time was merely pregnant- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you. Zusammenfassung After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson! the National Bestselling author! set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation! Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data! the staggering amount of personal information companies can gather! and the government’s role in helping companies learn about you.

Dettagli sul prodotto

Autori Eric Larson, Erik Larson, Larson Erik
Editore Penguin Books USA
 
Lingue Inglese
Formato Tascabile
Pubblicazione 01.02.1994
 
EAN 9780140233032
ISBN 978-0-14-023303-2
Pagine 288
Dimensioni 130 mm x 196 mm x 15 mm
Categorie Scienze sociali, diritto, economia > Economia > Pubblicità, marketing

BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing

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