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Zusatztext "This is classical and fascinating material that should be widely read by aspiring (and practising) entrepreneurs." (Long Range Planning! Vol 35! 2000) Informationen zum Autor PETER KRASS is a freelance writer and editor living in New Hampshire. He has contributed extensively to Investor's Business Daily . His other books include The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry, The Book of Leadership Wisdom: Classic Writings by Legendary Business Leaders, and The Book of Investing Wisdom: Classic Writings by Great Stock-Pickers and Legends of Wall Street , all published by Wiley. Klappentext Not everyone can start a new business and turn it into a success. Though many have gotten ideas off the ground, few have kept them afloat. While many have opened doors to budding ventures, few have been able to keep them open. And while many have begun freshman businesses, few are true entrepreneurs. What does it take to join this elite rank? The answer may well best be found from those who know firsthand-the fortunate few who have taken the lightbulbs in their heads and made them shine: pioneers like Henry Ford, George Eastman, Kim Polese, Col. Harland Sanders, Lillian Vernon, Warren Avis, Richard Branson, Dave Thomas, and Steve Jobs. Now, The Book of Entrepreneurs' Wisdom affords you an unprecedented opportunity to hear-in their own words-what these legends have had to say on the topic of entrepreneurship. The Book of Entrepreneurs' Wisdom brings together the essays and speeches of more than fifty pioneers, past and present. From starting up to creating marketing strategies, from taking risks to building brand identity, the writings contained here span the entire spectrum of essential entre-preneurial issues. For example, Wally "Famous" Amos talks about the power in commitment and Lillian Vernon presents her entrepreneur's toolkit. For easy reference, the essays contained in The Book of Entrepreneurs' Wisdom are organized into eight categories, covering the start-up process; the maverick element; venture capital, LBOs, and going public; risk and strategy; inventors turned entrepreneurs; branding, image, and selling; entrepreneurial management; and personal stories. Each essay is preceded by a brief introduction that places it in historical perspective and offers interesting and insightful information about its author's life and career. And throughout each essay, passages have been highlighted that call attention to each contributor's most pithy, profound, or quirky ideas. Offering timeless wisdom from the most successful entrepreneurs ever, The Book of Entrepreneurs' Wisdom is must reading for anyone looking to join the venerable rank of these gunslingers, explorers, pioneers, and thrill seekers. Zusammenfassung Dies ist der vierte Band in der populären Wisdom-Reihe. Die Vorgängerbände behandelten die Themen Business-, Leadership- und Investment Wisdom. Dieser neue Band zum Thema Entrepreneurs' Wisdom ist eine Sammlung von 50 Reden, Essays, Anekdoten und anderen Schriften über das Unternehmertum, die von legendären Meistern ihres Fachs stammen. Persönlichkeiten wie Richard Branson, Barry Diller und Michael Dell geben hier in eigenen Worten Ratschläge, Inspiration und Erfahrung weiter. Die Beiträge sind nach Themen gegliedert, so daß der Leser leicht Information zu bestimmten Themen finden kann, wobei es zu jedem Thema eine Einführung mit wichtigen Hintergrundinformationen über den Autor gibt. Diskutiert werden u.a.: die Grundvoraussetzungen für einen Unternehmer, die Anlaufphase, strategische Planung, Image und Warenzeichen, Verkauf, Ratschläge von Erfindern, die ihr eigenes Unternehmen gegründet haben, Risikokapital und Börsengang, Management eines expandierenden Unternehmens. (10/99) Inhaltsverzeichnis THE START-UP. Michael Bloomberg: I Love ...
