Ulteriori informazioni
Informationen zum Autor Paul Dobson is Professor of Retail Strategy and Industrial Organization at Loughborough University Business School. Ken Starkey is Professor of Srategic Management and Organizational Analysis at the University of Nottingham Business School. John Richards is Special Professor in charge of the MBA programmes at the University of Nottingham Business School. Klappentext The Strategic Management Blueprint presents a clear, logical and succinct approach to strategy which is useful for both practising managers and students. It provides a clear framework for understanding the key issues in corporate strategy, supported by current case examples. The highly successful first edition has now been fully revised and extended to take account of the latest developments in the field of strategic management. The second edition features: Twelve new cases New chapters on issues relating to the resource-based view of the firm, innovation, learning, and the 'new economy' A new concluding chapter looking at present and future issues in strategic management. The text continues to combine the latest management concepts with an emphasis on current business applications and implementation. Zusammenfassung This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field. * New edition of a highly popular introduction to strategic management. * Provides a clear framework for understanding the issues in corporate strategy! supported by current case examples. Inhaltsverzeichnis 1. What Is Strategic Management. 2. Situational Analysis: The Firm & Its Environment. 3. Strategic Choice. 4. The Resource-Based View Of The Firm. 5. Organization & Strategy. 6. The Management Of Strategic Change. 7. Present & Future Issues In Strategic Management. ...
Sommario
1. What Is Strategic Management.
2. Situational Analysis: The Firm & Its Environment.
3. Strategic Choice.
4. The Resource-Based View Of The Firm.
5. Organization & Strategy.
6. The Management Of Strategic Change.
7. Present & Future Issues In Strategic Management.
Relazione
"Dobson and Starkey have successfully updated their earlier work to provide a well written, comprehensive and authoritative book. The book contains a number of intersting case studies as well as chapter vignettes which provide a broad range of contexts within which the concepts and frameworks are discussed. The breadth of coverage is a distinct asset ensuring not only that all types of organisation are discussed, but also that the ideas presented can be viewed through a variety of lenses." David Ash, De Montfort University
