Ulteriori informazioni
Informationen zum Autor Mark Birkin is the author of Retail Geography and Intelligent Network Planning , published by Wiley. Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds. Martin P. Clarke is the author of Retail Geography and Intelligent Network Planning , published by Wiley. Klappentext Retail Geography and Intelligent Network Planning demonstrates the importance of geographical thinking in a wide variety of situations. The book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which now face retail and service businesses. This technology is especially crucial in an age when traditional channels of physical distribution such as bank branches and shops are increasingly complemented by electronic and virtual channels. Building on the success of Intelligent GIS (1996), which set out the principles and applications of GIS and spatial modelling for strategic planning, this new title concentrates on the concept of retail intelligence applied to retail planning by presenting examples relating to a wide range of business problems. Retail Geography and Intelligent Network Planning is an innovative book in several ways: Explores some of the key retail trends impacting on retail location and store location studies by drawing on research undertaken in grocery and supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia Examines the role of e-commerce and its growth, and argues that geography will still be crucial to its success in the retail sector Presents readers with various spatial analysis methods and their usefulness for addressing retail growth strategies such as branch optimization. Draws examples from the authors' own expertise over the past fifteen years in retail consultancy This book is invaluable reading for professionals working in retail location teams and consultancies, and for students studying retail geography, GIS , marketing and management.This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face todaya s retail and service businesses. Inhaltsverzeichnis INTRODUCTION TRENDS IN RETAILING Introduction Demand-Side Changes Trends in Distribution and Retail Supply The Regulatory Environment Conclusion RETAIL LOCATIONS AND DISTRIBUTION CHANNELS:PAST,PRESENT AND FUTURE Introduction The High Street or Town Centre The Superstore and Hypermarket The Discount Store The Shopping Centre or Mall The Retail Warehouse and Retail Park New Retail Locations New Retail Formats and Distribution Channels The Old versus the New Conclusion SPATIAL RETAIL GROWTH STRATEGIES Introduction Organic Growth Mergers and Acquisitions Franchising Joint Ventures and Strategic Alliances Warehouse LocationConclusion SPATIAL RETAIL GROWTH STRATEGIES Introduction What is E-Commerce/Internet Retailing? Who Makes Money from the Internet? Understanding Consumer Preferences Examples of Internet Retailing in Different Sectors Geography,the Internet and E-Commerce Conclusion TERRITORY PLANNING Introduction Territory Management Balanced Workloads Ef .cient Organization Conclusion METHODS FOR SITE SELECTION Introduction An Inductive Approach to Site Selection
Sommario
INTRODUCTION
TRENDS IN RETAILING
Introduction
Demand-Side Changes
Trends in Distribution and Retail Supply
The Regulatory Environment
Conclusion
RETAIL LOCATIONS AND DISTRIBUTION CHANNELS:PAST,PRESENT ANDFUTURE
Introduction
The High Street or Town Centre
The Superstore and Hypermarket
The Discount Store
The Shopping Centre or Mall
The Retail Warehouse and Retail Park
New Retail Locations
New Retail Formats and Distribution Channels
The Old versus the New
Conclusion
SPATIAL RETAIL GROWTH STRATEGIES
Introduction
Organic Growth
Mergers and Acquisitions
Franchising
Joint Ventures and Strategic Alliances
Warehouse LocationConclusion
SPATIAL RETAIL GROWTH STRATEGIES
Introduction
What is E-Commerce/Internet Retailing?
Who Makes Money from the Internet?
Understanding Consumer Preferences
Examples of Internet Retailing in Different Sectors
Geography,the Internet and E-Commerce
Conclusion
TERRITORY PLANNING
Introduction
Territory Management
Balanced Workloads
Ef .cient Organization
Conclusion
METHODS FOR SITE SELECTION
Introduction
An Inductive Approach to Site Selection
A Deductive Approach to Site Selection
Applied Location Modelling
The Simplicity Spectrum
SPATIAL INTERACTION MODELS FOR RETAIL SITE ASSESSMENT
The Model and its Development
Estimating the Small Area Demands for Products and Services
The Supply Side
Customer Flows and Store Revenues
Providing a Decision-Support Capability
The Development of a Cross Channel Management Planfor the City ofVienna for a Major Automotive Manufacturer
Conclusion
NETWORK REPRESENTATION PLANNING
Introduction
Case Study 1:Automotive Network Optimization
Case Study 2:Financial Services Network Optimization
Post-merger Network Optimization
Retail network optimization
Conclusion
DIRECT MARKETING AND DISTRIBUTION CHANNEL MANAGEMENT
Introduction
Geodemographics
Enhancement of Geodemographics
Lifestyle Databases
Other Micro-Modelling Strategies
A Financial Services Channel Simulation Model
MEASURING THE BENEFITS OF SPATIAL MODELLING
Introduction
Returns on Capital
Operational Ef .ciency
Improved Competitiveness
Strategic Value
Applications to Market RegulationConclusion
CONCLUSION
BIBLIOGRAPHY
