Ulteriori informazioni
Informationen zum Autor ROGER CARTWRIGHT is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India. Klappentext ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. Zusammenfassung Covers the key areas of communication! from knowing your audience to understanding body language! and from building networks of contacts to using stories. This title features examples and lessons from benchmark businesses! including American Express and The Body Shop and ideas from the smartest thinkers. Inhaltsverzeichnis Introduction to Express Exec Introduction to Communication What is Communication? The Evolution of Communication The E-Dimension of Communication The Global Dimension of Communication The State of the Art in Communication In Practice: Communication Success Stories Key Communication Concepts and Thinkers Communication Resources Ten Steps to Making Communication Work Frequently Asked Questions (FAQs) Index...
