Wine Marketing - A Practical Guide

Informationen zum Autor C. Michael Hall, Richard Mitchell Klappentext Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. Zusammenfassung Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine. Inhaltsverzeichnis From vine to table; Wine and the wine industry; The business environment; The vine; The winery; The wine region; Getting the wine to the table: wholesale distribution channels; Selling wine for the table: the retail sector; The table: post-retail; To Market to market.

Dettagli sul prodotto

• Autori: Hall, C Michael Hall, C. M. Hall, C. Michael Hall, C. Michael (University of Canterbury Hall, Richard Mitchell
• Editore: Butterworth Scientific Elsevier
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 05.10.2007
• EAN: 9780750654203
• ISBN: 978-0-7506-5420-3
• Dimensioni: 168 mm x 235 mm x 20 mm
• Categorie: Guide e manuali > Mangiare e bere; Libri scolastici > Didattica > Formazione professionale; Marketing, Wein s.a. Einzelgebiet, Marketing und Vertrieb, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Sales & Selling / General, COOKING / Beverages / Alcoholic / Wine, Sales and marketing, Sales and marketing management