Quantitative Analysis in Marketing Management - Concepts and Techniques

This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management.

Dettagli sul prodotto

• Autori: Fiona Davies, Davies Fiona, Mark Goode, Goode Mark, L Moutinho, Luiz Moutinho, Luiz Etc. Goode Moutinho, Luiz Goode Moutinho, Moutinho Luiz
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 14.05.1998
• EAN: 9780471964308
• ISBN: 978-0-471-96430-8
• Pagine: 342
• Categorie: Scienze sociali, diritto, economia > Economia > Management; Marketing, Marketing management, Business & management, Wirtschaft u. Management, Wirtschaft / Werbung, Marketing, Marketing / Management