Impact and Evaluation of Major Sporting Events

Informationen zum Autor Holger Preuss is professor for Sport Economy and Sport Management at the Johannes Gutenberg-University in Mainz, Germany. He is specialized in research about mega sport events, in particular the economics of the Olympic Games. He is visiting professor at the Beijing Sport University in order to support Olympic research. Klappentext This collection is of particular interest for anyone who intends to enter a bidding process for a major sporting event. It offers the event's host an introduction to ways to generate economic benefits and will enhance understanding of the economics behind major sporting events. Zusammenfassung This collection is of particular interest for anyone who intends to enter a bidding process for a major sporting event. It offers the event’s host an introduction to ways to generate economic benefits and will enhance understanding of the economics behind major sporting events. Inhaltsverzeichnis Introduction 1. Post-Event Outcomes and the Post-Modern Turn: The Olympics and Urban Transformations 2. Insights from The XVII Manchester Commonwealth Games 3. Padding Required: Assessing the Economic Impact of the Super Bowl 4. Growth Impact of Major Sporting Events 5. Attracting Major Sporting Events - The Role of Local Residents

Dettagli sul prodotto

• Autori: Holger Preuss, Holger (Johannes Gutenberg University Preuss, Preuss Holger
• Con la collaborazione di: Holger Preuss (Editore), Holger (Johannes Gutenberg University Preuss (Editore), Preuss Holger (Editore)
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 23.02.2009
• EAN: 9780415494892
• ISBN: 978-0-415-49489-2
• Pagine: 6
• Categorie: Guide e manuali > Sport > Tematiche generali, enciclopedie, manuali, annuari, storia; Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche; SPORTS & RECREATION / General, Sporting events and management, Sporting events & management, Tourism industry, SPORTS & RECREATION / Cultural & Social Aspects, Retail and wholesale industries