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This book looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern day missionaries to convert people.
The author seeks to understand the outworking of the American phenomenon of televangelism in India, in a new historical, cultural, religious, political and economic setting. He likens global televangelism to 'McDonaldisation', because of its standardised, 'one size fits all' approach. 'Glocal' televangelism-the fusion of the American and Indian evangelism-is referred to as 'Masala McGospel' because of the overwhelming presence of the global, American grammar and logic in the presentation and style of these programmes in India. The author then goes on to show how a disjunction is being created in Hindu televangelism because of such blending of American techniques with the holiness of ancient scriptures, making them subservient to the modern day aspirations of globalisation and consumerism.
Sommario
McDonaldisation, Masala McGospel and Om Economics
Charismatic Televangelism: The Global, Evolving Spirit
Televangelism in India's Context: Historical and Cultural Issues
The Construction of Charismatic Televangelism in India
Hindu Televangelism: The Economics of Orthopraxy
Interpreting Charismatic Televangelism: Pastors and the Divided Church
Interpreting Charismatic Televangelism: Hindu Leaders and the Contested Nation
The Mediation of Charismatic Televangelism
Faith's Flows, Fragments and Futures
Info autore
Jonathan D. James is a researcher and writer on media, religion, and culture. His research interests include cultural globalization, the social effects of new media, new religious movements, indigenization, diaspora Asians in the West, and the image industry in Asia.
With an early education in Singapore, and later trained to be a television producer in the USA, Jonathan D. James is currently an adjunct lecturer at Edith Cowan University, Perth, and well known in the Asia-Pacific region as a consultant, lecturer, and guest speaker. His articles have appeared in refereed journals in Australia, the UK, and North America, including
The Journal of Religion and Popular Culture, and
Studies in World Christianity and Continuum:
Journal of Media and Culture.
Widely traveled in Asia, North America, and the Pacific, Jonathan D. James is the author of
McDonaldisation, Masala McGospel and Om Economics:
Televangelism in Contemporary India (SAGE, 2010) and the editor of
The Internet and the Google Age (forthcoming, 2014).
