Ulteriori informazioni
Informationen zum Autor Dr Anne Gregory is a professor of corporate communication and a leading international academic. She is based in the School of Business and Law at the University of Huddersfield. Anne previously spent many years in public relations practice, gaining experience at senior levels both in-house and in consultancy. She remains a consultant and is an adviser at board level to a number of large organisations. Anne is also series editor for the PR in Practice series (published by Kogan Page). Klappentext The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas of public relations from the practitioner's point of view. Zusammenfassung Develop your skills in the increasingly demanding public relations industry! by identifying the key functional areas of PR from the practitioner's point of view. Inhaltsverzeichnis About the Authors Preface 1.Public Relations in Practice: The 21st-Century Landscape Anne Gregory 2. Marketing Communications Ardi Kolah 3. Internal Communication Pamela Mounter 4. Financial Public Relations Terrence Collis 5. Business-to-business Public Relations Phil Crossley 6. Lobbying Westminster and Whitehall Lionel Zetter 7. Local Government Relations Beryl Evans and Carl Welham 8. Community Relations Alan Smith 9. Public Relations in the Voluntary Sector Fiona Fountain 10. Sponsorship Richard Moore 11. Communicating Corporate Responsibility Martin Le Jeune 12. Services PR Tony Langham 13. Living in an NGO World Robert Blood Index
