Cim Marketing Dictionary

Containing over 3,000 terms, this dictionary spans a range of modern marketing and associated terminology. It is intended for marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields.

Dettagli sul prodotto

• Autori: Norman Hart, Norman A. Hart, Hart Norman, Norman Hart, John Stapleton, Stapleton John
• Editore: ELSEVIER SCIENCE BV
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 01.01.2008
• EAN: 9780750623469
• ISBN: 978-0-7506-2346-9
• Pagine: 336
• Categorie: Saggistica > Enciclopedie, opere di consultazione; Marketing und Vertrieb, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Reference, BUSINESS & ECONOMICS / Sales & Selling / General, Reference works, Sales & marketing, Sales and marketing