Marketing Management - Knowledge and Skills

Intends to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies.

Dettagli sul prodotto

• Autori: James H. Donelly, James H. Donnelly, J. P. Peter, J. Paul Peter
• Editore: MCGRAW-HILL Higher Education
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 03.11.2010
• EAN: 9780071221122
• ISBN: 978-0-07-122112-2
• Pagine: 832
• Peso: 1452 g
• Serie: McGraw-Hill International Editions; McGraw-Hill International Editions
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing