Perfect Phrases for the Sales Call, Second Edition

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEDON'T MISS THESE OTHER BOOKS IN THE PERFECT PHRASES SERIES

How do you get face time with someone who doesn't accept sales calls? What is the best way to present the value of your offering? How do you handle price objections? Answer: You need to speak the right language.This fully revised second edition of the popular Perfect Phrases for the Sales Call provides an arsenal of persuasive language and word-for-word practice scenarios to help you address any challenge. Learn the most effective language for:

• Getting past gatekeepers and selling to the decision makers
• Presenting your product or service in the best light
• Handling objections, stalling, and other delaying tactics
• Building trust and cultivating relationships

Sommario

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Info autore

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Riassunto

The fully revised second edition of Perfect Phrases for the Sales Call provides an arsenal of this dynamic, persuasive language. Readers learn the right phrase to use when prospecting, seeking appointments, meeting customers, making presentations, proving your claims, creating value and much more.

Dettagli sul prodotto

• Autori: Jeb Brooks, William Brooks, William T. Brooks, Brooks Jeb, Brooks William
• Editore: McGraw-Hill
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 16.01.2011
• EAN: 9780071745048
• ISBN: 978-0-07-174504-8
• Dimensioni: 180 mm x 203 mm x 14 mm
• Peso: 259 g
• Illustrazioni: Illustrationen, nicht spezifiziert
• Serie: Perfect Phrases Series; Perfect Phrases; Perfect Phrases; Perfect Phrases Series
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management