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Informationen zum Autor DOUGLAS LAMONT is a visiting professor of marketing at DePaul University. He also helps US and Japanese firms invest in Latin America and East Asia. Lamont has held full time academic appointments at Northwestern University, University of Wisconsin, University of Alabama, and Notre Dame University. He is the author of seven books, including Conquering the Wireless World: The Age of M-Commerce and Winning Worldwide: Strategies for Dominating Global Markets. Klappentext ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. Zusammenfassung covers the fundamentals of successful global strategy! from market entry tactics to understanding local regulations! and from understanding country risk to finding sales and marketing opportunities. This title includes examples and lessons from some of the world's most successful businesses! including Wal-Mart! Tesco and MSN. Inhaltsverzeichnis Introduction to ExpressExec v 03.02.01 Introduction 1 03.02.02 Definition of Terms 13 03.02.03 Evolution 27 03.02.04 The E-Dimension 43 03.02.05 The Global Dimension 55 03.02.06 The State of the Art 67 03.02.07 In Practice: Global Strategy Success Stories 85 03.02.08 Key Concepts and Thinkers 101 03.02.09 Resources 109 03.02.10 Ten Steps to Making Global Strategy Work 117 Frequently Asked Questions (FAQs) 133 Index 137 ...
