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Zusatztext “Scrivo’s book is packed with information on hair! skin care and makeup techniques. Along with promoting a healthy lifestyle! the author educates and instills a spark in women searching for their own sense of style...her lessons on improving body image are sprinkled with charming family anecdotes and relatable narratives. Her personal story of accomplishment and growth is inspiring and will be especially stirring to readers hoping to rise in the ranks in the highly competitive fashion industry. The individual stories of her clients that shatter traditional definitions of beauty are liberating! as are her refreshing views on beauty regardless of age. Readers will come away with much useful material and will be infected by her overarching message: You alone hold the key to how beautiful you feel. One-stop shopping for advice on improving your outward appearance."— Kirkus Informationen zum Autor Eva Scrivo with Gina Way and Arik Efros Klappentext From a famed New York City hair and makeup artist and beauty expert comes a head-to-toe guide to gorgeous hair and skin! beautiful makeup! and a healthier body and mind. Eva Scrivo on Beauty 1 THE HAIRCUT ARCHITECTURE OF HAIR I notice a woman’s face when she walks into my salon for the first time, even before she sits in my chair to have me cut or color her hair. Her expression is one of eagerness and anticipation—as if she is wondering, “Will this haircut be ‘the one’?” Often a new client discovers me by word of mouth. She lives in New York and just loved what I did with her friend’s hair. Other times, a first-time client has made a special trip to see me, perhaps from another part of the country. She may have saved up for this appointment, and this could be the first time she has decided to invest in herself and her appearance. Her expectations are high and rightfully so. She regards this as not just a haircut but a potentially life-changing experience, so I have a lot to live up to. I find these types of situations the most rewarding and gratifying. Once we meet, I ask her what she likes about her hair and what she does not. I learn how she usually styles it and how she would ideally want it to look. Then I explain my vision for her hair and begin to work. I am confident that I will create the look she desires, but what is even more exciting is that I know this will actually change how she sees herself. I witness this all the time in my clients, and I experience it myself when I get my hair cut, colored, and blown out. Suddenly, I feel twenty years old again, empowered and glowing from the experience. Many times, this physical transformation will also lead someone to modify other aspects of her life, such as making healthy dietary changes or starting a fitness program. It ignites a spark! This feeling that anything is possible produces a profound domino effect. More important, it does not have to wear off the day after the salon experience. After cutting a new client’s hair, I teach her how to re-create and maintain the new look at home by guiding her to the right styling products and showing her how to blow out her hair or dry it naturally so that the curl is brought out. After all, if she looks great only for that day, I have not accomplished my goal of giving her a cut she can work and live with. I am always happy to give away my “secrets” to empower the woman in my chair. This is what building a loyal, trusting relationship with a client is all about. These pages are filled with the same professional techniques and beauty education that I share in my salon, to put you in control of your looks. HAIR AND YOUR IDENTITY ...
