Mainstreaming Corporate Responsibility

Informationen zum Autor Professor N. Craig Smith is the INSEAD Chair in Ethics and Social Responsibility at INSEAD in Fontainebleau, France. He was previously on the faculties of London Business School, Georgetown University and Harvard Business School.Gilbert Lenssen is President of the European Academy of Business in Society, a former professor at the College of Europe, former fellow at Templeton College Oxford University and visiting professor at the Management Schools of Henley and Cranfield. He is a member of Academic Advisory Boards of several Business Schools and a member of the Board of EFMD. Klappentext Corporate Responsibility has never been more prominent on the corporate agenda. As managers find that they must grapple with increasingly complex social and environmental problems as an integral part of business strategy and operations, they require different knowledge, skills and competencies than in the past. Mainstreaming Corporate Responsibility pioneers a way for business schools to equip future business leaders and managers with the knowledge, skills and competencies to meet the current challenges.Based upon a major curriculum development project run by the INSEAD Social Innovation Centre, London Business School and EABIS, this book is a collection of texts and cases for use in both core and specialized courses across the business disciplines, including strategy, accounting, entrepreneurship, marketing, operations, and finance. This book will also be an ideal choice for the main text on Corporate Social Responsibility courses. Many of the cases included in this book have never previously been published.A companion website with additional resources for students and instructors can be found at www.wileyeurope.com/college/smith Zusammenfassung Corporate Social Responsibility (CSR) is a concept that organizations, especially (but not only) corporations, have an obligation to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all aspects of their operations. Inhaltsverzeichnis Foreword: Transforming Business and Business Education by Embedding Corporate Responsibility throughout the Curriculum - Frank Brown, INSEAD and Tom Robertson, The Wharton SchoolIntroductionMainstreaming Corporate Responsibility - N. Craig Smith, INSEAD and Gilbert Lenssen, EABISBusiness as Usual is Not the Answer to Society's Problems - N. Craig Smith, INSEAD and Halina Ward, IIEDStrategyCorporate Responsibility in Strategy - Andrew Pettigrew, University of BathMicrosoft: Bringing Technology to the Aging Population - Maurizio Zollo, Bocconi University and Robert E. CrawfordIBM in China: Responding to a Government's Social Initiatives - Steven White, CEIBSIberdrola: A Utility´s Approach to Sustainability and Stakeholder Management - Tanguy Jacopin, Serge Poisson-de Haro and Joan Fontrodona, IESE Business School and HEC MontréalAccountingCorporate Responsibility in Accounting - Dennis Oswald, University of MichiganENEL: CSR and Performance Measurement - Anna Pistoni and Lucrezia Songini, Bocconi UniversityNovo Nordisk A/S - Integrating Sustainability into Business Practice - Dennis Oswald, London Business School and Mette Morsing, Copenhagen Business SchoolFrom Grace to Disgrace: The Rise and Fall of Arthur Andersen - N. Craig Smith and Michelle Quirk, London Business SchoolFinanceCorporate Responsibility in Finance - John Becker-Blease, Washington State UniversityMaximizing Shareholder Value: An Ethical Responsibility? - Theo Vermaelen, INSEADVeridian: Putting a Value on Values - Rakesh Khurana, Joel Polodny and Jaan Elias, Harvard Business SchoolEconomicsCorporate Responsibility in Economics - Landis Gabel, INSEADUnilever and Oxfam: Understanding the Impacts of Business on Poverty (A) - N. Craig Smith, INSEAD and Robert E. CrawfordRevenue Flow and Human Rights: A Paradox for Shell Nigeria - Ulrich St...

Sommario

Foreword: Transforming Business and Business Education by Embedding Corporate Responsibility throughout the Curriculum - Frank Brown, INSEAD and Tom Robertson, The Wharton School
 
Introduction
 
Mainstreaming Corporate Responsibility - N. Craig Smith, INSEAD and Gilbert Lenssen, EABIS
 
Business as Usual is Not the Answer to Society's Problems - N. Craig Smith, INSEAD and Halina Ward, IIED
 
Strategy
 
Corporate Responsibility in Strategy - Andrew Pettigrew, University of Bath
 
Microsoft: Bringing Technology to the Aging Population - Maurizio Zollo, Bocconi University and Robert E. Crawford
 
IBM in China: Responding to a Government's Social Initiatives - Steven White, CEIBS
 
Iberdrola: A Utility´s Approach to Sustainability and Stakeholder Management - Tanguy Jacopin, Serge Poisson-de Haro and Joan Fontrodona, IESE Business School and HEC Montréal
 
Accounting
 
Corporate Responsibility in Accounting - Dennis Oswald, University of Michigan
 
ENEL: CSR and Performance Measurement - Anna Pistoni and Lucrezia Songini, Bocconi University
 
Novo Nordisk A/S - Integrating Sustainability into Business Practice - Dennis Oswald, London Business School and Mette Morsing, Copenhagen Business School
 
From Grace to Disgrace: The Rise and Fall of Arthur Andersen - N. Craig Smith and Michelle Quirk, London Business School
 
Finance
 
Corporate Responsibility in Finance - John Becker-Blease, Washington State University
 
Maximizing Shareholder Value: An Ethical Responsibility? - Theo Vermaelen, INSEAD
 
Veridian: Putting a Value on Values - Rakesh Khurana, Joel Polodny and Jaan Elias, Harvard Business School
 
Economics
 
Corporate Responsibility in Economics - Landis Gabel, INSEAD
 
Unilever and Oxfam: Understanding the Impacts of Business on Poverty (A) - N. Craig Smith, INSEAD and Robert E. Crawford
 
Revenue Flow and Human Rights: A Paradox for Shell Nigeria - Ulrich Steger and Aileen Ionescu-Somers, IMD
 
Entrepreneurship
 
Corporate Responsibility in Entrepreneurship - Filipe Santos, INSEAD
 
Innocent: Values and Value - David Grayson and Robert Brown, Cranfield School of Management
 
Waste Concern: Turning a Problem into a Resource - Johanna Mair and Jordan Mitchell, IESE Business School
 
Marketing
 
Corporate Responsibility in Marketing - C.B. Bhattacharya, Boston University
 
Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility - N. Craig Smith, INSEAD
 
Norsk Hydro ASA: Sustainable PVC at Hydro Polymers? - N. Craig Smith, INSEAD and Josephine Brennan, London Business School
 
GlaxoSmithKline: Developing Country Access to Essential Medicines - N. Craig Smith and Anne Duncan, London Business School
 
Organisational Behaviour and Human Resource Management
 
Corporate Responsibility in Organisational Behaviour - Mette Morsing, Copenhagen Business School
 
Betapharm: Be Different or Die - Andre Habisch and Stephan Kaiser, Ingolstadt School of Management, Nigel Roome, Erasmus
 
The TPG-WFP Partnership: Looking for a Partner - Luk N. Van Wassenhove and Rolando M. Tomasini, INSEAD
 
Operations Management
 
Corporate Responsibility in Operations Management - Luk N. Van Wassenhove, INSEAD
 
illycaffè: Value Creation through Responsible Supplier Relationships - Francesco Perrini and Angelo Russo, Bocconi University
 
The Co-Operative Group: Fair-Trade Chocolate - Chris Voss, Stephanie Robertson, Adrian Clarke and Josephine Brennan, London Business School
 
The Wal-Mart Supply Chain Controversy - N. Craig Smith, INSEAD and Robert E. Crawford
 
Index

Dettagli sul prodotto

• Autori: Gilbert Lenssen, C Smith, Crai Smith, Craig Smith, Craig Lenssen Smith, N. Craig Smith, N. Craig (Insead) Lenssen Smith, N. Craig Lenssen Smith
• Con la collaborazione di: Gilbert Lenssen (Editore), Lenssen Gilbert (Editore), N. Craig Smith (Editore)
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 26.06.2009
• EAN: 9780470753941
• ISBN: 978-0-470-75394-1
• Pagine: 602
• Categorie: Scienze sociali, diritto, economia > Economia > Management; Unternehmensstrategie, Strategisches Management, Business & management, Strategic management, Wirtschaft u. Management