Spa Management

For courses in Spa Management, Spa Operations, Spa Customer Experience, and Resort/Club Management.

This book provides a contemporary look at the spa industry, and the unique aspects of spa operations, and management. Complete with photos, tables and figures, it addresses spa industry basics, how to establish a spa business, operations and management, business skills and knowledge, and future trends in the industry. Each chapter includes a realistic view of operations and is accompanied by creative exercises and assignments. An appendix of industry resources and robust online resources help readers understand what it takes to manage a spa and succeed in this evolving industry.

Sommario

PART ONE: SPA INDUSTRY BASICS
1.      Introduction to the Spa Industry
 
PART TWO: ESTABLISHING THE BUSINESS
2.      Spa Business Basics
3.      Spa Offerings
4.      Spa Facility Design and Construction
 
PART THREE: OPERATIONS AND MANAGEMENT
5.      Standard Operating Procedures
6.      Spa Human Resources
7.      Spa Facility Operations
8.      Spa Client Management
 
PART FOUR: BUSINESS SKILLS AND KNOWLEDGE
9.      Spa Operations and the Law
10.  Spa Financial Management
11.  Spa Marketing and Promotion
12.  Spa Business Evaluation
 
PART FOUR: SPA PROFESSIONALS AND THE FUTURE OF THE INDUSTRY
13.  The Spa Management Professional
14.  Trends and the Future of the Spa Industry
 
APPENDIX: SPA INDUSTRY RESOURCES

Riassunto

For courses in Spa Management, Spa Operations, Spa Customer Experience, and Resort/Club Management.
 
This book provides a contemporary look at the spa industry, and the unique aspects of spa operations, and management. Complete with photos, tables and figures, it addresses spa industry basics, how to establish a spa business, operations and management, business skills and knowledge, and future trends in the industry. Each chapter includes a realistic view of operations and is accompanied by creative exercises and assignments. An appendix of industry resources and robust online resources help readers understand what it takes to manage a spa and succeed in this evolving industry.
 

Dettagli sul prodotto

• Autori: Lisa Capozio, Lisa L. Capozio, Mary Wisnom, Mary S. Wisnom
• Editore: Pearson Academic
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 31.03.2013
• EAN: 9780135039441
• ISBN: 978-0-13-503944-1
• Pagine: 450
• Dimensioni: 217 mm x 280 mm x 10 mm
• Peso: 499 g
• Serie: Prentice Hall; Prentice Hall
• Categorie: Scienze sociali, diritto, economia > Economia > Management; Viaggi > Guide di alberghi e ristoranti