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Informationen zum Autor David Crow studied Communication Design at Manchester Metropolitan University. He subsequently worked as a designer in London for Assorted iMaGes and as Art Director for Island Records before running his own consultancy. As a freelance designer he worked for a range of clients in the cultural sector including Rolling Stones Records! Virgin Records! Phonogram and The Royal Shakespeare Company. Crow then moved into academia as Head of the Department of Graphic Arts at Liverpool John Moores University. He is currently Dean of Art and Design at Manchester Metropolitan University! UK. Klappentext Basic semiotic theories are taught in most art schools as part of a contextual studies programme! but many students find it difficult to understand how these ideas might impact on their own practice. This book tackles this problem by explaining semiotic terms and theories in relation to visual communication. It also includes examples. Inhaltsverzeichnis Introduction. Components: What is theory?; Agreement; Portfolio. How meaning is formed: Categories of sign; Value; Portfolio. Reading the sign: The reader; Convention and motivation; Portfolio. Text and image: Digital and analogue codes; Advertising writing; Portfolio. Official language: Habitus; The production of legitimate language; The competition for cultural legitimacy; Portfolio. Unofficial language: Unofficial codes; The graffiti writer; Unofficial language and the visual arts; Portfolio. Symbolic creativity: Hyperinstitutionalisation; Portfolio. Junk and culture: Dirt and taboo; Rubbish theory; Rubbish as a resource; Portfolio. Open work: The open work; Portfolio. Self-directed study: Exercises. References. Bibliography. Index. Acknowledgements and picture credits.
