Sport Public Relations and Communication

Contemporary sport is a huge global enterprise which necessitates that sports organisations operate as businesses. This book explores public relations and communications in the sports industry in a global context.

Sommario

1. Public Relations and Communication in Sport  2. Sports Relationship Management (SpRM)  3. Sport Marketing Public Relations (SMPR)  4. Sport Social Responsibility
5. Community Relations and Engagement  6. Sport Volunteerism  7. Crisis PR in Sport  8. Sport Customer Relationship Management (CRM)  9. The PR role of Fans and Supporters'' Groups  10. Cross-Cultural Sport Public Relations and Communication  11. New Communications Media for Sport  12. PR for Players and Participants  13. International Sports Public Relations

Dettagli sul prodotto

• Autori: Maria Hopwood, Maria (Leeds Metropolitan University Hopwood, Maria Skinner Hopwood, Hopwood Maria, Paul Kitchin, Paul (University of Ulster Kitchin, Paul J. Kitchin, James Skinner, James (Loughborough University London Skinner, Skinner James
• Editore: ELSEVIER SCIENCE BV
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 24.02.2010
• EAN: 9781856176156
• ISBN: 978-1-85617-615-6
• Pagine: 288
• Serie: Sports Marketing; Routledge Sports Marketing Series
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Industries / Service, Hospitality and service industries, Sport & leisure industries