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Informationen zum Autor Neil Richardson is an experienced marketing/business practitioner. He is involved in supporting other professionals who seek advice about marketing and decision making as well as being a senior lecturer and CIM course leader at Leeds Business School. He has also co-authored Develop your Marketing Skills, Develop your PR Skills, A Quick Start Guide to Social Media Marketing & Customer-Centric Marketing (all published by Kogan Page). Klappentext Develop Your PR Skills is a simple! straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations! public relations and the internet! working with the media! how to deal with different stakeholders and customers! dealing with a crisis! using internal communications! using research to get a competitive edge! evaluating the success of your PR! and ethics and sustainability. Direct and to the point! each chapter is concise! can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials. Zusammenfassung Develop Your PR Skills covers strategic PR! PR and the internet! working with the media! dealing with different stakeholders and customers! dealing with a crisis! using internal communications! using research to get a competitive edge! evaluating the success of your PR! and ethics and sustainability. Inhaltsverzeichnis Introduction1 Public relations in business: an introduction2 Where PR sits with advertising and marketing3 Understanding strategic public relations 4 Working with the media 5 PR and developments in online communications 6 Stakeholders and customers: how to develop and maximise relations7 Crisis, what crisis? 8 Internal communications9 Getting the facts right: using research to create a competitive edge10 How much should good public relations cost?11 PR championing ethics and sustainabilityAnswers to QuestionsReferences...
