Selling Higher Education: Marketing Advertising America s Colleges - Ashe Higher Education Report

Zusammenfassung OL {list-style:disc}P:{margin-left 60px} Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unvarnished review of marketing higher education, Eric J.

Dettagli sul prodotto

• Autori: Eric J. Anctil, Eric J./ Aehe (COR) Anctil
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 03.09.2008
• EAN: 9780470437735
• ISBN: 978-0-470-43773-5
• Pagine: 152
• Serie: ASHE Higher Education Reports; ASHE Higher Education Reports
• Categoria: Scienze umane, arte, musica > Pedagogia > Istruzione