Advances in Business and Management Forecasting

Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.

Riassunto

Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.

Dettagli sul prodotto

• Autori: R Kimberg, Ronald K. Klimberg, K D Lawrence, Kenneth D. Lawrence
• Con la collaborazione di: Ronald K. Klimberg (Editore), Kenneth D. Lawrence (Editore)
• Editore: Emerald Group Publishing Limited
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 08.05.2009
• EAN: 9781848555488
• ISBN: 978-1-84855-548-8
• Pagine: 282
• Dimensioni: 161 mm x 240 mm x 20 mm
• Peso: 590 g
• Serie: Advances in Business & Managem
• Categoria: Scienze sociali, diritto, economia > Economia > Altro