Sustainability Marketing - A Global Perspective

Provides a sustainability-oriented vision of marketing for the twenty-first century. This title has a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. It is also suitable for students in marketing, or environmental management.

Dettagli sul prodotto

• Autori: Frank Belz, Frank-Martin Belz, Frank-Martin Peattie Belz, Ken Peattie
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 05.06.2009
• EAN: 9780470519226
• ISBN: 978-0-470-51922-6
• Pagine: 306
• Dimensioni: 190 mm x 235 mm x 17 mm
• Categoria: Scienze sociali, diritto, economia > Economia