Advertising Handbook

An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.

Dettagli sul prodotto

• Autori: Jonathan Hardy, Sarah Hawkin, Hawkins Sarah, Iain Macrury, Helen Powell, Helen Hardy Powell, POWELL HELEN HARDY JONATHAN MACR
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 01.05.2009
• EAN: 9780415423120
• ISBN: 978-0-415-42312-0
• Pagine: 264
• Serie: Media Practice; Media Practice
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing