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A stereotype is a conceptual image that may lead to a simplified view of a person or a thing. Inaccurate stereotypes serve to constrict and limit vision and perception. Gender Stereotypes in Corporate India: A Glimpse explores the theme of 'understated' gender stereotypes in the corporate domain in India, while delving into the antecedents and outcomes.
Studies suggest that only an insignificant percentage of women managers ever reach the higher echelons of management in most organizations-a phenomenon which can be attributed to the glass ceiling, and the differential treatment meted out to women managers in terms of career mobility, recruitment, evaluation, compensation and other factors. Studies also suggest that gender stereotypes contribute largely to such phenomena. Through three broad studies, the book, a first of its kind, explores existing managerial gender stereotypes in Indian corporates, the antecedents of such stereotypes and the possibility of reducing such stereotypical inaccuracies. The book argues that a basic transformation at the level of policy making, along with a collective will for changing the mindset of the people, is needed to overcome gender differences in organizations as well as educational institutions. This book will interest a wide readership including women professionals, students and trainers in corporate training schools and business schools, sociologists, and organizational psychologists.
Sommario
Stereotyping is Everyone's Business: An Introduction and Overview
Gender Research: Different Perspectives and Impact on Women Managers
Formation and Maintenance of Stereotypes: The Role of Contact
Exploring Indian Managerial Gender Stereotypes
Measures of Inaccuracy in Stereotypes
Exploring Relationships between Contact and Inaccurate Stereotypes
Does Contact Help Reduce Inaccurate Gender Stereotyping?
The Implications: Where We Stand and What We Need To Do
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Sujoya Basu is an Assistant Professor in the Behavioural Sciences Area at the Indian Institute of Management Calcutta (IIMC). She graduated as an engineer from Jadavpur University, Kolkata, in 1995. After working in Kolkata for three years, she completed her PhD in management, specializing in Organization Behaviour from the Indian Institute of Management Ahmedabad (IIMA) in 2003. She worked as an organization redesign consultant for CSIR (IGIB) for about a year and joined IIMC in 2004. Her research interests include gender stereotypes, virtual trust and cross-cultural management issues. She has several papers published in the proceedings of national and international conferences to her credit.
